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Remember Social, Content and Mobile, are Like Apples, Oranges and Grapefruit…...
I just read an interesting article on Mashable.com entitled, “3 Must-Have Marketing Investments.” While I agree that all three items, social media, content marketing and mobile are critically...
View ArticleHarnessing Consumers as Content Creators Part II: Finding the Right Channel,...
Customer engagement is not about casting a wide net, it’s about focusing in on potential customers to engage them in dialogue and activating your current customers to further interact with your brand....
View ArticleSocial Intelligence Can Drive Customer Experience
I just had a chance to spend some time with a report that came out from Forrester Research last week. In “Defining Social Intelligence,” Allison Smith and team makes the point that social listening...
View ArticleThe Fair Exchange: A Business Model for Successful Customer Experience
One of our core principles at Tahzoo is the idea of the Fair Exchange. We define it simply as the art and science of balancing the needs and desires of the always connected, fully empowered customer...
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Think P2P – not B2B
“Corporations are people, my friend.” At the risk of alienating you from the get-go, forget everything you associate with that statement and try to think about it solely from a marketing perspective....
View ArticlePODCAST: Brad Heidemann on the CX Challenges Facing Retailers
The holiday season is fast approaching and retailers are bracing for what should be their most lucrative time of the year. However, even with potential bumper sales just a few weeks away, retailers...
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